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Actes Sémiotiques
(Jan 2021)
Le jeu Tèrra Aventura et les nudges. Au gré de « l’effet de simple exposition »
Didier TSALA EFFA,
Lucile BERTHOMÉ
Affiliations
Didier TSALA EFFA
Centre de Recherches Sémiotiques,,Université de Limoges
Lucile BERTHOMÉ
Centre de Recherches Sémiotiques,,Université de Limoges
DOI
https://doi.org/10.25965/as.6791
Journal volume & issue
no. 124
Abstract
Read online
No abstracts available.
Keywords
tourisme
nudge
marketing territorial
gamification
biais cognitifs
mode mineur du sens
moralisation
perception immédiate
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