The Mediation Effect of Corporate Image and Corporate Attitude on the Relationship between the Social Responsibility Activity of Sports Enterprises and the Loyalty of Customers

• Kyongmin Lee,
• YongKoo Noh,
• Kang-Won You

Affiliations

Kyongmin Lee

Dankook University, Department of Sport Management, Cheonan, Korea

YongKoo Noh

Korea Institute of Sport Science, Department of Policy Development, Seoul, Korea

Kang-Won You

Jeonju University, Department of Soccer, Jeonju, Korea