Strategija marketing-miksa u obezbeđivanju kadrova saobraćajne službe vojske / The marketing mix strategy within army transportation service personnel providing

Abstract

Aktuelni reformski procesi u Vojsci Srbije prilika su za postavljanje novih principa, kada je u pitanju spoj marketinga i vojne organizacije. U ovom radu prikazan je mogući izgled instrumenata marketing-miksa u funkciji obezbeđivanja kadrovskih resursa saobraćajne službe Vojske Srbije, sa namerom da se definiše opšti izgled instrumenata u marketing-aktivnostima. / The presently relevant reform processes in the Military of Serbia are an opportunity for setting new principles when we are talking about marketing - military organization joint. In this work a possible look of marketing mix instruments is presented which purpose is to provide meaning resources of transportation service in the Military of Serbia, with intention to define a general look of the instruments in marketing activities.

Keywords

• marketing
• marketing-miks
• kadrovi
• marketing mix
• personnel