The Competitive Situation in the Postal Market of Ukraine

Abstract

The aim of the article is to analyze the characteristics of the functioning of and competitive situation in the postal market of Ukraine as well as the ways of its development. The analysis of the current state of the postal market in Ukraine has shown the dynamic development and intensification of the competition, in particular due to the rapid development of e-commerce. The growth in the volume of sold services in the field of telecommunications and postal services in Ukraine is stated. The analysis of the main competitors in the market – OJSC Ukrposhta, which is the national postal service operator, and LLC Nova Poshta showed the dominance of the latter. The main competitive disadvantages of OJSC Ukrposhta in the context of postal infrastructure, logistic routes, level of service, etc., are highlighted. A number of measures are proposed to speed up the development of OJSC Ukrposhta: fleet updating to shorten the delivery of goods; automation of the workflow to improve the quality / speed of provision of adjustment services; cooperation with global Internet portals to increase the volume of deliveries, etc. In general, the analysis showed that despite the dynamic development of the postal services market it needs effective strategic solutions, without which it will be difficult to intensify its activities on a global scale and to observe the country’s European integration course.

Keywords

• competition
• competitive situation
• services
• mail
• postal services
• European integration