Market adaptation areas of food delivery services based on the customers’ eating habits

Abstract

Food delivery service is an emerging business with exponential growth during the pandemic. This research evaluated the marketing-related adaptation areas based on the customers' eating habits to gain consistent positive business outcomes. This research has limited scope and customer segment but gave indications of the kinds of food routinely eaten by the senior college students in Manila, Philippines. The positive association between food delivery service quality, customers’ eating habits, and patronage of food delivery services was indicated in this study. The applications also played a vital part in the success of food delivery services. The study also gives an overview of the food delivery services firms on the possible innovations in preserving the health of their consumers while upgrading their service and meeting current customer needs. There is a call to change the relatively poor eating habits of the respondents more than the business needs of food delivery service providers.

Keywords

• eating habits
• food delivery service
• market adaptation
• patronage