Dos Efeitos Fortes à Hipótese de Percepção do Efeito de Terceira Pessoa: uma verificação empírica

Abstract

A review of the concept of communication effects studies is carried out, by examining the renewal of these studies in the US tradition. Two hypotheses are presented: 1) the hypothesis of the perception of the third person effect, which emphasizes that a person, when asked about the media negative effects, attributes to others the possibility of being affected; 2) the hypothesis that, when someone perceives the possibility of presumed effects, the person takes a positive attitude to control over media content. These hypotheses were empirically tested with the application of 214 questionnaires, analyzed by the statistical program SPSS. The data confirmed the hypotheses.

Keywords

• Communication theories
• Effects
• The Third Person Effect