Shifting Narratives of the Alternative for Germany

Abstract

This article examines the evolving narratives of the German political party Alternative for Germany (AfD) and its potential as a hybrid threat. Through narrative manipulation, the AfD has demonstrated its ability to influence public discourse and distort reality via disinformation dissemination. The AfD established in 2013 in response to the financial crisis and dissatisfaction with the European Union, has transitioned into a populist party, and along with this change, it has also changed its narrative. This shift was notably evident during the migrant crisis in 2015, showcasing the party's adeptness at evoking fear and animosity among German voters. The AfD's narratives have been for years similar to those of the Russian Federation, which has used almost identical narratives on some topics. The German party is consequently working with Russian politicians to reshape democratic politics within Europe, and the AfD is accordingly acting as a hybrid threat to the entire European Union. The study is based on a discourse analysis of interviews conducted with German experts on the topic as well as a content analysis of selected German media to explore these narrative dynamics and their broader implications.

Keywords

• alternative for germany; hybrid threats; narratives; populism; extremism; shifting narratives