THE BRANDING OF THE TOURIST DESTINATION

Abstract

The aim of the article is to underline the importance of the branding for attracting tourists in a region. The battle for customers in tourism is fought for the minds and hearts of customers. Tourism branding is the solution to succeed in a tourist market where many destinations compete. Branding a destination is an organizing principle that involves orchestrating the messages and experiences associated with that place that ensure they are as distinctive, memorable and powerful as possible. Countries such as Great Britain, France, Turkey or Spain represent models of good practice in terms of designing and implementing tourism destination branding strategies. The project to define and implement a national tourism brand started in 2007. The creation and promotion of the tourism brand, financed by European funds, are part of a project to promote Romania's tourism potential.

Keywords

• branding
• brand
• tourist destination
• country branding