MANAGEMENT OF ECONOMIC STABILITY IN CONDITIONS OF GLOBALIZATION

Abstract

The relevance of this research is because globalization is rapidly changing the economic environment of enterprises, in particular, forming new challenges in modern management practices, such as increasing competition in global markets, the need to minimize the consumption of non-renewable resources, increasing demands for product and service quality, strengthening regulatory pressure, instability of exchange rates, political risks, and more. So, one of the most important tasks becomes ensuring the economic stability of enterprises, which will allow them not only to withstand new challenges but also to thrive in conditions of high competition and a changing external environment. The paper aims to develop effective management approaches to enhance enterprise resilience against external shocks and internal imbalances. The research has demonstrated that managing economic resilience in a globalized environment requires a comprehensive approach, enabling enterprises to survive and thrive in a dynamic and competitive landscape.

Keywords

• adaptability
• enterprise
• management systems
• changes
• resource
• reallocation