The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic

• Sahala Benny Pasaribu,
• Dewiana Novitasari,
• Francisca Sestri Goestjahjanti,
• Tonny Hendratono

Affiliations

Sahala Benny Pasaribu

Faculty of Economics and Business, Trilogi University, South Jakarta, Indonesia

Dewiana Novitasari

Economics and Management Department, Sekolah Tinggi Ilmu Ekonomi Insan Pembangunan, Tangerang, Indonesia

Francisca Sestri Goestjahjanti

Economics and Management Department, Sekolah Tinggi Ilmu Ekonomi Insan Pembangunan, Tangerang, Indonesia

Tonny Hendratono

Tourism Department, Sekolah Tinggi Pariwisata Ambarrukmo, Yogjakarta, Indonesia