Stacked Noise Reduction Auto Encoder–OCEAN: A Novel Personalized Recommendation Model Enhanced

Abstract

With the continuous development of information technology and the rapid increase in new users of social networking sites, recommendation technology is becoming more and more important. After research, it was found that the behavior of users on social networking sites has a great correlation with their personalities. The five characteristics of the OCEAN personality model can cover all aspects of a user’s personality. In this research, a micro-directional propagation model based on the OCEAN personality model and a Stacked Denoising Auto Encoder (SDAE) was built through the application of deep learning to a collaborative filtering technique. Firstly, the dimension of the user and item feature matrices was lowered using SDAE in order to extract deeper information. The user OCEAN personality model matrix and the reduced user feature matrix were integrated to create a new user feature matrix. Finally, the multiple linear regression approach was used to predict user-unrated goods and generate recommendations. This approach allowed us to leverage the relationships between various factors to deliver personalized recommendations. This experiment evaluated the RMSE and MAE of the model. The evaluation results show that the stacked denoising auto encoder collaborative filtering algorithm can improve the accuracy of recommendations, and the user’s OCEAN personality model improves the accuracy of the model to a certain extent.

Keywords

• recommendation systems
• OCEAN personality model
• personalized recommendation
• micro-directional propagation
• collaborative filtering
• SDAE