PESTEL Analysis of Blue Economy Development Policy in Indonesia

Abstract

The Blue Economy, which prioritizes the sustainable use of marine resources to support inclusive economic growth and improve community welfare, is one of Indonesia's efforts to encourage sustainable economic development. In implementing the Blue Economy in Indonesia, several approaches must be taken, such as political, economic, social, technological, environmental, and legal. The research method used is the Post-positivism method, which sees that social reality is formed by human construction. The research results show the importance of these approaches in ensuring the success of this program and maintaining better economic and environmental sustainability. The Blue Economy is expected to be able to contribute to encouraging sustainable and equitable economic development for the community. The importance of political, economic, social, technological, environmental, and legal approaches in the Blue Economy must be implemented effectively to achieve this program's success. Economic sustainability and a healthy and sustainable environment must also be considered in developing the marine and fisheries economic sector