EL ESTUDIO DE CASOS COMO METODOLOGÍA DE INVESTIGACIÓN Y SU IMPORTANCIA EN LA DIRECCIÓN Y ADMINISTRACIÓN DE EMPRESAS

Abstract

Studies by different authors have shown the importanceof research based on case studies forBusiness Administration and Management. Thisis because this tool is commonly used as part ofqualitative research methodologies. To providethe basis to justify the importance and use of thisresearch methodology is intended, as well as acomparison of case studies (qualitative research)and quantitative research. Some prejudices and questioning made by some authors regarding casestudies are refuted. Furthermore, the theoretical bases toefficiently conduct a case study are outlined.

Keywords

• QUALITATIVE RESEARCH
• CASE STUDIES
• BUSINESS ADMINISTRATION