THE FORMATION OF SMM STRATEGY TO GATHER MARKETING INFORMATION ON B2B MARKET

Abstract

Analysis of the use of SMM - marketing technology information environment with the use of social networks. Developed research-based recommendations for the use of funds and methods of SMM in the formation of the marketing information on the B2B market in the Internet.

Keywords

• продвижение бренда
• маркетинговая информация
• рынок в2в
• социальные сети
• smm-стратегии
• brand promotion
• marketing information
• b2b market
• social media
• smm strategy