The Impact of Marketing in the Touristic Entities

Abstract

Through this work, we intend to emphasize marketing as that function of the organization thatidentifies customer needs and desires, determines which markets are best served and designsadequate products, services and programs to serve these markets. It is not only a special function,but more - a philosophy that guides the entire organization. The aim of marketing is to satisfycustomers in a profitable manner, by establishing advantageous links with them. Many believe thatmarketing is synonymous with advertising or selling. They are wrong and because of this aspect wedecided to tackle this issue trying to prove that in reality, marketing activity refers not so much tosell, but rather to the knowledge of what must be produced. Submission on the market is the resultof knowing the consumer needs and of finding those solutions that through value, quality andsuperior service delight customers. Neither advertising, nor sale cannot compensate for a possiblecustomer dissatisfaction.

Keywords

• marketing
• services
• consumer
• sale
• touristic entity