“Remember a week ago when Tom Hiddleston could do no wrong?” Tumblr reactions to the loss of an Internet boyfriend

Abstract

Tumblr's uniquely featured blogging platform provided the space Hiddleston fans needed to react and subsequently analyze his unexpected relationship with Taylor Swift.

Keywords

• Blog
• Hiddleswift
• Taylor Swift
• Celebrity relationships
• Fandom
• Hiddlestoners