DEVELOPMENT STRATEGY FOR GIANT SNAKEHEAD FISH (CHANNA MICROPELTES) PRODUCTION IN SOUTH BARITO REGENCY OF CENTRAL KALIMANTAN

Abstract

Activity Giant snakehead fish cultivation is carried out by fish cultivators because needs and habits the people of South Barito in consuming local fish, especially the tuna. In development strategy giant snakehead fish cultivation using cage floating in the Barito River. Study aim for analyze condition business and strategy development giant snakehead fish (Channa micropeltes) cultivation in South Barito Regency. Data analysis was performed with method descriptive qualitative and quantitative as well as SWOT analysis. Profit value business cultivation Still under The Regency Minimum Wage (UMK) for South Barito Regency in 2023 is Rp. 3,528,912, - per month so that results business the not yet capable to fulfill need life family cultivator. Development business Giant snakehead fish farming is included in an aggressive strategy so the strategy is taken is increase capacity giant snakehead fish production, increase and maintain quality giant snakehead fish and giving fish products help to giant snakehead fish cultivator.

Keywords

• giant snakehead fish
• conditions
• strategy
• cultivation
• south barito