Mobile app adoption comparison between U.S. and Chinese college students: information processing style and use frequency after download

Abstract

This study examines similarities and differences in information processing of college mobile app adopters, as age peers, in China and the U.S., by using the heuristic-systematic model as the main theoretical framework.

Keywords

• mobile applications adoption
• chinese and u.s. college users
• cultural orientations
• heuristic and systematic model
• decision-making