Organizational creativity from the perspective of academics

Abstract

Purpose: Since increasing organizational creativity leads to improving the quantity and quality of services, reducing costs, preventing waste of resources, reducing bureaucracy, increasing competition, increasing efficiency and productivity, providing motivation and job satisfaction among employees, this study aimed to determine and Identifying the factors affecting organizational creativity has been done from the viewpoint of University od Tehran academics. Method: This is a descriptive correlational study (covariance-variance matrix in structural equations). The population of the study consisted of 898 faculty members and postgraduate students of the two faculties of management as well as Psychology and Educational Sciences of University of Tehran. The sample size was estimated to be 300 based on the number of questionnaire questions (30 questions) and finally the findings were calculated based on 287 individuals. Data gathering tool was a researcher-made questionnaire which was used to determine the reliability of Cronbach's alpha coefficient of 0.8 and the content validity of the questionnaire was approved by 5 experts and faculty members of Tehran University. Model fit was analyzed using Smart PLS software by structural equation test. Findings: The findings indicated that the conceptual model included four main dimensions of organizational creativity, individual, group and organizational factors. results: The results showed that individual, organizational and group factors directly affect organizational creativity, which finally confirmed the research model.

Keywords

• individual factors
• organizational factors
• group factors
• organizational creativity