Empowering Kedah as the northern national hub for sustainable beef-cattle supply chain and production

Abstract

High-value agricultural development is expected can create job opportunities, expanding business opportunities as well increase local and foreign investment. Encouragement in high-value agricultural activities can also increase income for entrepreneurs and maximize existing resources. To achieve the objectives of the research, the study aims to determine the direction of a sustainable livestock supply chain and the effectiveness of the existing slaughtering service center in Kedah. This includes factor influence in halal-logistics value creation in livestock supply chain and practices with Sharia compliance in livestock and abattoir activities. Since halal emerge as national agenda, supply chain and production also need to tap into the importance of health and hygiene of ruminant carcass especially in producing safe meat supply in the local market, practices among ruminant abattoir operators. This concept paper also will look at a new supply chain approach using the virtual marketplace to create new market segmentation and new consumer preference as well as a good return on investment. Empirical data will be collected by use a focus group. Therefore, using the Short Supply Chain, the research outcome is to ensure Kedah emerge as a national prominent hub for beef-cattle production and beef supplier in Malaysia.