Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty

Jingyu Dai; Liang Zhao; Qiang Wang; Hailiang Zeng

doi:10.3389/fpsyg.2022.944070

Frontiers in Psychology (Aug 2022)

Research on the Impact of Outlets’ Experience Marketing and Customer Perceived Value on Tourism Consumption Satisfaction and Loyalty

Jingyu Dai,
Liang Zhao,
Qiang Wang,
Hailiang Zeng

Affiliations

Jingyu Dai: College of Art Design and Media, Sanda University, Shanghai, China
Liang Zhao: College of Humanities, Han-Liang Cultural Research Center, Shangqiu Normal University, Shangqiu, China
Qiang Wang: College of Foreign Language and Tourism, Liming Vocational University, Quanzhou, China
Hailiang Zeng: School of Economics and Management, Guangdong University of Petrochemical Technology, Maoming, China

DOI: https://doi.org/10.3389/fpsyg.2022.944070
Journal volume & issue: Vol. 13

Abstract

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The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its “Japan Fashion Travel Project,” using quantitative research methods and research tools for questionnaires. From the perspective of tourist shopping experience marketing, this paper studies the relationship among tourist marketing, value perception, shopping satisfaction, and customer loyalty to outlets, and discusses the recommendations for sustainable development of outlets.

Published in Frontiers in Psychology

ISSN: 1664-1078 (Online)
Publisher: Frontiers Media S.A.
Country of publisher: Switzerland
LCC subjects: Philosophy. Psychology. Religion: Psychology
Website: https://www.frontiersin.org/journals/psychology

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Abstract

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