French Journal for Media Research (Dec 2016)
Mediating scandal in Contemporary Japan
Abstract
Cet article aborde des traits essentiels des affaires médiatiques dans le Japon contemporain. Il s'agit d'une étude interdisciplinaire qui enrichit non seulement le discours des sciences de médias et du journalisme, mais aussi la pholologie japonaise. L’inspiration théorique s'appuie sur la conception néo-fonctionnaliste du scandale en tant que performance sociale située à la limite du « rituel » (la conduite expressive à la motivation socioculturelle) et de la « stratégie » (une action stratégique délibéreée).This paper investigates the main features of media scandal in contemporary Japan. This is important because it can add a fresh interdisciplinary direction in the fields of media studies, journalism, and Japanese philology. Furthermore, the sources from the mainstream media, semi-mainstream tabloids and foreign press were examined vie the lens of contemporary neofunctionalist theory, where scandal is approached as a social performance between ritual (motivated expressive behavior) and strategy (conscious strategic action). Moreover, this research illuminates the logic behind the scandal mediation process in Japan, including the performances of both the journalists and the non-media actors, who become decisive for the development of every media scandal. In other words, the social drama of a scandal (and its construction as media event) represents a heterogeneous assemblage of various associated actors that together form a complex “scandal network” depending on their ideological and commercial leanings.
