An analysis of the leverage effect of "Internet +" on the economic spillover of sports industry.

Abstract

Given the unprecedented and profound impact on the traditional sports industry and its economic driving force brought by the "Internet +", the purpose of this study is to explore the driving relationship between the sports industry and local economic development and deconstruct the dynamic regulation mechanism of "Internet +" on the economic spillover of the sports industry. Empirical data collected from China's 11 inter-provincial panel data from 2015-2019 were analyzed through the fixed-effects and threshold models. The study finds that the economic spillover of the sports industry has significantly promoted regional economic development, and the regulation effect of the Internet has complex non-linear characteristics. Only when Internet development exceeds a specific threshold can it develop a benign complementary mechanism with the sports industry. The impact of "Internet +" on the threshold regulation of the sports industry economic spillover has spatial and temporal differentiation characteristics in the three dimensions of Internet hardware level, Internet penetration rate, and Internet application value. The results of this study extend the current study, indicating that it is a practical choice for local governments to develop the economy through the sports industry. Provinces and cities should enhance the Internet penetration rate, expand Internet business applications, and upgrade Internet development to a specific point to maximize the drive of positive spillover. Regional heterogeneity requires differential regulation strategies and more concentration on the middle and western regions.