IEEE Access (Jan 2024)

Exploring the Impact of Computer Applications on Cross-Border E-Commerce Performance

  • Lijing Jin,
  • Lin Chen

DOI
https://doi.org/10.1109/ACCESS.2024.3385017
Journal volume & issue
Vol. 12
pp. 74861 – 74871

Abstract

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In the dynamic landscape of global commerce, cross-border e-commerce has emerged as a critical avenue for businesses to expand their reach and capitalize on international markets. This study focuses on the intricate relationship between computer applications and the performance of cross-border e-commerce ventures. Through a comprehensive analysis of diverse computer applications utilized in cross-border e-commerce settings, this research aims to elucidate their impact on various performance metrics, including sales volume, customer satisfaction, operational efficiency, and market penetration. Drawing upon both qualitative and quantitative methodologies, this investigation examines the deployment of computer applications across different stages of the cross-border e-commerce process, from market research and platform selection to payment processing and post-purchase support. By synthesizing insights from industry case studies, surveys, and statistical analyses, this study seeks to provide valuable insights for businesses aiming to optimize their cross-border e-commerce strategies. The findings of this research contribute to a deeper understanding of the role of computer applications in shaping the dynamics of cross-border e-commerce, offering practical recommendations for businesses to enhance their performance in the global marketplace. Ultimately, this study underscores the crucial importance of leveraging technology to navigate the complexities of cross-border trade and achieve sustainable growth in an increasingly interconnected world.

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