Healthy and environment-friendly: the rise of sustainable food consumption through the pages of «La Cucina Italiana» (1952-2017)

Abstract

The article investigates the emergence of sustainable practices in household consumption, with a view to analyzing when and how La Cucina Italiana, the best known Italian cooking magazine, promoted either challenged the spread of sustainable eating habits and, broadly speaking, the rise of conscious consumption patterns in post-war Italy (1952-2017). From a methodological point of view, the research lies at the crossroad between environmental history and consumption history; besides, the article owes to the so-called gender studies as refers to female condition in post-war Italy.

Keywords

• cooking magazines
• environment
• gender issues
• household consumption
• sustainability.
• ambiente
• consumi domestici
• questioni di genere
• riviste di cucina
• sostenibilità.