Driving factors of green production behaviour among farmers of different scales: Evidence from North China

Abstract

The agricultural production in China is gradually transitioning from extensive agriculture to green agriculture. In this context, identifying the driving factors and dimensions of farmers' green production behaviour can contribute to promoting sustainable agricultural development. Existing studies lack investigation into the identification of driving factors and dimensions of green production behaviour among farmers of different scales. This study examined 1 142 farm households from five major grain-producing provinces in the North China Plain in 2019. We employed probit-ISM (interpretive structural modelling) models to analyse the driving factors of green production behaviour among farmers of different scales and identify dimensional differences. The study concluded the following: i) Personal characteristics, household characteristics, operational characteristics, social network characteristics, organisational characteristics, and cognitive characteristics were factors driving green production behaviour among small-scale farmers. However, social network characteristics and organisational characteristics had insignificant effects on green production behaviour among large-scale farmers. ii) Personal characteristics, number of agricultural workers, scale of operation, degree of land fragmentation, and whether relatives and friends are civil servants were the deep-rooted factors driving farmers' green production behaviour. Part-time farming status, proportion of grain income, types of agricultural machinery, relationship with local farm machinery operators, and organisational characteristics were middle indirect factors. Cognitive characteristics represented the direct surface factors. This study can provide crucial information for government departments, which formulate differentiated policies to promote green production behaviour among farmers of different scales.

Keywords

• farmers'
• green production behavior
• interpretive structural modelling
• large-scale farmers
• probit model
• small-scale farmers