EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN

Asma Basit Asma; Lubna Maroof Lubna; Amna Aslam Amna

doi:10.37435/NBR-20-0020

NUST Business Review (Nov 2023)

EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN

Asma Basit Asma,
Lubna Maroof Lubna,
Amna Aslam Amna

Affiliations

Asma Basit Asma: “Department of Management Studies, Bahria University, Islamabad, Pakistan
Lubna Maroof Lubna: “Department of Management Studies, Bahria University, Islamabad, Pakistan
Amna Aslam Amna: Department of Management Studies, Bahria University, Islamabad, Pakistan”

DOI: https://doi.org/10.37435/NBR-20-0020
Journal volume & issue: Vol. 3, no. 2

Abstract

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ABSTRACT Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers.

covid-19, panic buying, retail sector, pls-sem

Published in NUST Business Review

ISSN: 2707-6598 (Print); 2707-6601 (Online)
Publisher: National University of Sciences and Technology, Islamabad
Country of publisher: Pakistan
LCC subjects: Social Sciences: Commerce: Business
Website: https://nbr.nust.edu.pk/

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