THE "GREATEST SHOW ON EARTH": FOOTBALL AND ITS ABILITY TO BREAK THE LEVELS OF MASS CULTURE

Abstract

This article examines how the media, especially radio, television and web, strengthen football and give national and international visibility to this sport, within the different levels of culture proposed by Umberto Eco (2004). The text also shows how soccer provides a contextual and dialogical relationship between the different levels of culture, being able to transgress them, rearranging them into a new proposal.

Keywords

• Futebol
• Cultura de Massa
• Umberto Eco.