The construction of contrast as a mechanism of attractivization of discourse

Abstract

The article discusses the role of eventfulness as one of the parameters of discourse and its relationship with the category of attractiveness in the study of the effectiveness of discourse. The position on the role of the construction of contrast in its various forms in the implementation of linguo-cognitive mechanisms of discourse attraction is substantiated. On the basis of representative texts of the promoting type of discourse, which are based on the construction of contrast, cognitive mechanisms of attraction are distinguished.