CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REVENUE MANAGEMENT: PROBLEMS OF MUTUAL INFLUENCE

Abstract

Corporate social responsibility is becoming increasingly important to the modern organization as customers, employees and other stakeholders demand greater flexibility, transparency and accountability from companies. However, companies have as their main goal an increase in the capital of their owners. Under these conditions, measures to ensure corporate social responsibility are appropriate only if they contribute to the solution of this main task. Purpose of the work: to conduct a study of the influence of corporate social responsibility on revenue management in an organization, and also to identify whether they are interdependent. Research method: analytical methods were used in the research process. Results. The results indicate that companies with high corporate social responsibility scores are more likely to have effective earnings management practices. This is due to the fact that corporate social responsibility helps companies create long-term relationships with customers, improve brand reputation, and attract and retain talented employees. All of these factors can positively impact revenue management. Scope of results: The article offers a number of recommendations for company managers who want to improve corporate social responsibility and revenue management in their organizations. This includes investing in sustainable initiatives, establishing clear ethical standards and disclosing corporate social responsibility practices.

Keywords

• corporate social responsibility
• revenue management
• corporate governance