Determining the Factors Influencing Business Analytics Adoption at Organizational Level: A Systematic Literature Review

Abstract

The adoption of business analytics (BA) has become increasingly important for organizations seeking to gain a competitive edge in today’s data-driven business landscape. Hence, understanding the key factors influencing the adoption of BA at the organizational level is decisive for the successful implementation of these technologies. This paper presents a systematic literature review that utilizes the PRISMA technique to investigate the organizational, technological, and environmental factors that affect the adoption of BA. By conducting a thorough examination of pertinent research, this review consolidates the current understanding and pinpoints essential elements that shape the process of adoption. Out of a total of 614 articles published between 2012 and 2022, 29 final articles were carefully chosen. The findings highlight the significance of organizational factors, technological factors, and environmental factors in shaping the adoption of the BA process. By consolidating and analyzing the current body of research, this paper offers valuable insights for organizations aiming to adopt BA successfully and maximize their benefits at the organizational level. The synthesized findings also contribute to the existing literature and provide a foundation for future research in this field.

Keywords

• business analytics
• big data
• systematic literature review
• TOE framework
• technology adoption