İletişim Kuram ve Araştırma Dergisi (Jun 2017)
A Study on Hürriyet and Twitter Within the Framework of Intermedia Agenda-Setting
Abstract
Over the past two decades, many studies have been conducted on agenda-setting theory focusing on the relationship between mainstream media and internet platforms. However, these studies predominantly addressed the phenomena within the American media context. Therefore, the knowledge about a totally different context such as Turkey is unclear. That is the reason why, in this study, I intend to close the gap by analyzing the intermedia agenda-setting relationship between online Turkish mainstream media and social media. The data were collected from a major newspaper, Hürriyet, and Twitter twice per day, mornings and evenings, from 8 February 2015 to 14 February 2015. Later, two separate content analyses were conducted, and cross-lagged panels were designed to examine the hypothesized relationships which predicted a bi-directional influence between mainstream media and Twitter. The results revealed no clear intermedia agenda-setting relationship between media.
