Understanding Factorial Designs, Main Effects, and Interaction Effects: Simply Explained with a Worked Example

Abstract

A factorial design examines the effects of two independent variables on a single, continuous dependent variable. The statistical test employed to analyze the data is a two-way analysis of variance (ANOVA). This test yields three results: a main effect for each of the independent variables and an interaction effect between the two independent variables. This article explains factorial designs and two-way ANOVA with the help of a worked example using hypothetical data in a spreadsheet provided as a supplementary file. The main effects and interaction effects are explained and illustrated using tables and figures. A short discussion provides general notes about the concepts explained in this article, along with brief notes on repeated measures ANOVA and higher order ANOVAs. Many additional examples, with figures and explanations, are provided in the supplementary materials, which the reader is strongly encouraged to view.