Poverty Alleviation Oriented Digital Agricultural Gamification Development: Cases from Yunnan Province

Abstract

[Purpose/Significance] With the penetrating of industrialization and "Internet plus", using ICT to satisfy the yearning of people for idyllic life has become an important direction of the modern agricultural development. As an emerging pattern of agriculture and poverty alleviation, gamification extends the using of ICT to the marketing of agricultural products, which enables users to participate in the process of farming and have fun. [Method/Process] We have a thorough knowledge of the poverty situation in S, L, H District, Yunnan Province by field investigation and second-hand cases analysis. We found the current problems of development and also a relatively advantageous infrastructure and policy foundation in impoverished areas. And we pose the idea that a model innovation in poverty alleviation is the solution to these problems based on the advantageous conditions there. [Results/Conclusions] This paper analyzes the advantages of the digital agricultural gamification mode in impoverished areas, find the potential problems, and establish the path for using agricultural gamification in poverty alleviation.

Keywords

• agricultural gamification|digital agriculture|poverty alleviation by developing industries