Assessment of Student – Lecturer Relationship in Public Relations Postgraduate Education in Turkey

Abstract

In this study, it is aimed to analyse the relationship established between lecturers and students who receive postgraduate education in public relations with student perspective and to analyse case studies in order to improve this relationship. The lecturers of the public relations department are obliged to provide their students with expert prescriptions for the sector and business life, facilitate established communication, develop innovative solutions to problems and finally provide them with the knowledge and skills to help them become a practitioner of all processes of public relations as a communication technician. This responsibility can only be achieved by establishing an efficient relationship with the student. In this context, the current situation of the relations of the postgraduate students with the lecturers who have taken courses in public relations in our country has been examined and suggestions have been made in order to improve the relationship process. In research qualitative semi-structured interview method was used to collect data. During the interviews questions asked to students about their relationship with lecturers.

Keywords

• public relations
• student-lecturer relationship
• communication
• halkla i̇lişkiler
• öğrenci-öğretim üyesi i̇lişki
• i̇letişim