The impact of social and environmental responsibility on the internationalization process: a case study of Eletro Aço Altona

Abstract

The Social and Environmental Responsibility (RSA) as an Organizational Strategy is oriented to capture issues related to the impacts of national and global activities of the firms. Thus, there is a growing number of organizations concerned with the application and to improve their international competitiveness. For a better understanding of this new pattern, we presented a case study of a Brazilian firm “Eletro Aço Altona” from the State of Santa Catarina (Brazil), that has developed its internationalization process based on a Strategy of Social and Environmental Responsibility. Using a qualitative and exploratory research method, we pointed out that the RSA Strategy, more specifically the strategy based on the Setting of Global Standard Network has been used as a mode to improve the international competitive of the company.

Keywords

• Responsabilidade sócio-ambiental
• Internacionalização
• Competitividade
• Social and environmental responsibility
• Internationalization
• International competitiveness