COMPARATIVE ANALYSIS OF THE CONCEPTS SPICY / OSTRYI / LA IN THE ENGLISH, RUSSIAN AND CHINESE LINGUOCULTURES

Abstract

The article discusses the features of lexical and semantic organization of the toponymic space of the city on the example of Russian (Ekaterinburg) and French (Rennes) ergonyms. Using the continuous sampling, ergonyms (510 and 228, respectively) were analyzed and classified. The results of a survey of city residents showed that respondents described associations that arise in relation to the proposed items, and determined the functional profile of the commercial enterprise by its name. The subsequent statistical analysis revealed the most productive nominative models. The authors believe that the target audience should influence the choice of the name of a commercial property, since the social well-being of city residents is a leading factor in the success of urban development.

Keywords

• ergonym
• ergonymic space
• discursive urban landscape
• commercial enterprise
• эргоним
• эргонимическое пространство
• городской дискурсивный ландшафт
• коммерческий объект