Mechanisms of intersemiotic translation

Abstract

The article presents the results of an experimental study of the perception of creolized texts (verbal texts with illustrations), which aimed to detect regular correlations of verbal categories (adjectives cold, calm, light, bright, pleasant) and certain image parameters, as well as to characterize the mechanisms of intersemiotic translation. The study was conducted using the method of semantic differential, which involved evaluating creolized texts on five-point scales. As a result, the semantics of visual characteristics was determined, and the possibilities of visual representation of verbal characteristics were identified. The mechanisms of intersemiotic translation are characterized.