Tourisme et création : les hypermodernes

Abstract

This article presents a literature review, grounded in management sciences and economics, of studies that explore and affirm creation as a key contribution to the tourism industry. These studies began to emerge at the end of the 1990s, forming a hypermodernist paradigm resulting from the new behaviours demonstrated by the producers and consumers that are analysed. This literature is shaped by two approaches. In studies on the new economy of culture and creative industries of which it is made up, tourism is classed as a creative industry. In studies on tourism, a trend of creative tourism has emerged, experiential in nature, which looks at how creation is present in the practices of those in the tourism sector. This very liberated literature deserves credit for sweeping away the earlier conflicts between culture, tourism, economics and marketing and instead bringing them together very powerfully. However, a careful examination of the political use to which it has been put and which has given rise to some bad practice, which it has also denounced from within. Lastly, it provides a substantial and promising agenda for research in management sciences.

Keywords

• industries créatives
• industries de la création
• tourisme créatif