BIO Web of Conferences (Jan 2024)
The Role of Water in Hospitality: A Comparative Analysis of the Kyrgyz Conceptual Worldview
Abstract
This paper explores the role of water in Kyrgyz culture, examining its significance in the context of globalization and its implications for the hospitality industry. Drawing from cultural practices involving water as a symbol of hospitality, we explore how cultural sensitivity and understanding shape cross-cultural communication and influence employee and tourist behavior in the hospitality. Through an analysis of traditional customs and proverbs related to water, we seek to provide a deeper understanding of the role of water in fostering hospitality and building connections in a globalized world.
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