Ecology and Consumer Behavior: an Attempt to Description Profile of Consumer Pre-Occupied by Ecology in Tunisian Context

Abstract

This paper attempts to propose Tunisian consumers' profile pre-occupied by ecology through the analysis of sociodemographics variables (such as age, sex, and occupation, level of education, revenue and place of residence) and psychographics variables (such as perceived consumer effectiveness, liberal political orientation and behavioral spiritual commitment). To meet this end, we conducted a questionnaire survey next to 300 individuals. The results of the analysis of correlations indicated that the demographics variables age and occupation were significantly correlated with ecological behavior. Also, results show that all of the psychographics variables were significantly correlated with ecological behavior.

Keywords

• ecological behavior
• age
• occupation
• perceived consumer effectiveness
• liberal political orientation
• behavioral spiritual commitment