Compliance with road safety media messages among drivers in selected mass transit companies in South East, Nigeria

Abstract

The study focuses on compliance with road safety media messages by mass transit drivers in South Eastern Nigeria. Based on available literatures that were surveyed, there may not be studies conducted on mass transit operators in Nigeria. This study examines the obstacles around mass transit drivers’ compliance with road safety media messages. A survey of 364 mass transit drivers in Nigeria probed their compliance with road safety messages from the perspective of means of communication, level of compliance, and obstacles to compliance. The multistage sampling technique was adopted in this study. The study used the real limit mean and cutoff mean to analyse data from objectives one and two respectively. Data from objective three were analysed using frequencies and percentage. Factor analysis was used to analyse data from the hypotheses. Findings revealed that the mass transit drivers comply with road safety media messages. However, bad roads (potholes) and overloading to make more money are adduced as obstacles to compliance with road safety media messages. The study recommended that the Federal Road Safety Corps (FRSC) should sustain its dissemination of media messages on road safety; mass transit companies should have phone numbers inscribed on their vehicles to help commuters report the issue of overloading to the appropriate channel(s) and the FRSC should help in calling the attention of the Federal and State governments to bad roads in order to get them fixed.

Keywords

• FRSC
• mass transit
• compliance
• road safety
• media messages
• Nigeria