Recruitment strategy of prospective blood donors from pregnant women's family members

Abstract

Objective To investigate the status of blood donation of pregnant women's family members, so as to recruit their family members and establish potential blood donation team. Methods Questionnaire survey was carried out among family members of pregnant women who participated in blood preparation plan by random sampling. Results The motivations of self-efficacy, internal reward, severity and stress of blood donors were significantly higher than those of non-donors, but non-donors concerned more about negative feelings of phlebotomy(P<0.05). People with rare blood type, low age, high income, weak negative motivation and strong positive motivation had stronger blood donation intention and higher probability of blood donation behavior(P<0.05). Conclusion It is necessary to expand blood sources through multiple channels by organizing publicity activities around targeted groups, such as establishing channels for blood donation reservation, taking the lead role of the donated crowd, so as to build up a recruitment team for voluntary blood donation.

Keywords

• voluntary blood donation
• blood donation intention
• blood donation behavior
• motivation of blood donation