TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory

• David Weibel,
• David Weibel,
• David Weibel,
• Roman di Francesco,
• Roland Kopf,
• Samuel Fahrni,
• Adrian Brunner,
• Philipp Kronenberg,
• Janek S. Lobmaier,
• Thomas P. Reber,
• Thomas P. Reber,
• Fred W. Mast,
• Bartholomäus Wissmath,
• Bartholomäus Wissmath

Affiliations

David Weibel

Department of Psychology, University of Bern, Bern, Switzerland

David Weibel

w hoch 2, Bern, Switzerland

David Weibel

Faculty of Psychology, Swiss Distance Learning University, Brig, Switzerland

Roman di Francesco

w hoch 2, Bern, Switzerland

Roland Kopf

Admeira, Bern, Switzerland

Samuel Fahrni

Admeira, Bern, Switzerland

Adrian Brunner

Department of Psychology, University of Bern, Bern, Switzerland

Philipp Kronenberg

w hoch 2, Bern, Switzerland

Janek S. Lobmaier

Department of Psychology, University of Bern, Bern, Switzerland

Thomas P. Reber

Faculty of Psychology, Swiss Distance Learning University, Brig, Switzerland

Thomas P. Reber

Department of Epileptology, University of Bonn, Bonn, Germany

Fred W. Mast

Department of Psychology, University of Bern, Bern, Switzerland

Bartholomäus Wissmath

w hoch 2, Bern, Switzerland

Bartholomäus Wissmath

Faculty of Psychology, Swiss Distance Learning University, Brig, Switzerland