Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

Abstract

Abstract In this study marketing maturity model has been used in Iran Transfo Corporation. For this purpose, the five levels process maturity model has been applied. The statistical population includes managers, supervisors and experts of marketing and sales at Iran Transfo Corporation and due to its small size, the entire population has been studied as the sample of research. 11 questionnaires have been used for data collection its validity has been confirmed by content validity analysis and its reliability has been approved by Cronbach’s Alpha. The results imply that none of the marketing processes are at fifth and fourth levels, while out of them, eight are at the third and three are at the second level.

Keywords

• Keywords: Marketing
• Marketing Capability Maturity Model
• Marketing Processes