THE EXPERIENCE OF CONVERGENT EDITORIAL STAFF FORMATION AT BELGOROD STATE UNIVERSITY

Abstract

The article examines the functional capabilities of converged mass media in the modern information space and corporate media. The author considers the problems of the construction of convergent mass media edition, examines the impact of convergence in mass media and social processes on image positioning of the object in the modern information space.

Keywords

• формирование имиджа
• конвергентная редакция
• контент
• коммуникации
• средства массовой информации
• целевая аудитория
• корпоративные медиа
• image building
• convergent editorial office
• information content
• communication
• mass-media
• target audience
• corporate media