How Perceptions of Information Privacy and Security Impact Consumer Trust in Crypto-Payment: An Empirical Study

Abstract

The ever-increasing acceptance of cryptocurrencies has fueled applications beyond investment purposes. Crypto-payment is one such application that can bring radical changes to financial transactions in many industries, particularly e-commerce and online retail. However, characteristics of the technology such as transaction disintermediation, lack of central authority, and lack of adequate regulations may introduce new privacy and security concerns among the users. This coincides with another trend of rising individuals’ concerns pertaining to information privacy and security issues in online transactions. The current paper investigates how consumer trust in crypto-payment, a key determinant of consumer intentions and relational exchanges over the long-term, is formed based on their perceptions towards privacy and security aspects of the technology. Using data from 327 survey participants, the study found that perceived information privacy risk, perceived anonymity, and perceived traceability of transactions are significant determinants of consumer trust in crypto-payment; but their perceptions of information security fraud risk have no significant effect. It also provided support for the hypothesis that perceived trust contributes to consumers’ intention to adopt crypto-payment. The findings highlight the need to enhance consumer understanding and awareness of information privacy and potential security issues in crypto-payment as well as what needs to be done to address consumer concerns in this regard. The paper creates novel insights into the requirements of trust in crypto-payment services and the consequences of consumers’ perceptions of privacy and security in this domain.

Keywords

• Adoption intentions
• consumer trust
• crypto-payment
• e-commerce
• information security
• partial least squares structural equation modeling (PLS-SEM)