The Impact of the form of Journalistic Photograph and its Content in Jordanian Daily Newspapers on Receiver (a Survey Study on the Academics at the Media and Arts colleges in Jordanian Universities)

Abstract

The press photo has always created a wide debate and discussion among the recipients about the role it plays in the extent of its impact on the thoughts and feelings of the recipients, and this controversy is due to the different reactions that those pictures caused on many occasions, facts and events. Therefore this study came to know the impact of the press image on the recipient.This study aimed to identify the impact of the form and content of the journalistic photograph in the four Jordanian daily press on the receiverThrough the survey method adopted by this study, the researcher used the questionnaire on the study sample represented by academics in media colleges and arts in the Jordanian universities, the total of the sample is 260 respondents The study concluded that the form of the journalistic photograph had a high emotional, cognitive, and behavioral impact on the receiver The emotional effects of the photograph form came to a high degree on the receiver and ranked first, while the cognitive effects of the photograph form ranked second and to a high degree, whereas the behavioral effects of the journalistic photograph form ranked third, and to a medium degree. The results also showed the impact of the content of the journalistic photograph in terms of emotional, cognitive and behavioral effects to a medium degree on the receiver, and the emotional effects got the first, and the cognitive effects ranked second, while the behavioral effects ranked third and the last.

Keywords

• journalistic photograph
• jordanian press
• impact
• receiver