INDIVIDUALIZATION OF SOCIAL AGENT’S TIME IN MODERN SOCIETY AND CULTURE

Abstract

The process of the individualization of time as a special case of the temporal organization of the social agent’s life activity in the modern society and culture is analyzed. It is shown that the productive indivi-dualization of time is restricted to the latent impact of the objective social structures through imposing ready-made relation schemes to time and disturbing the collective rhythms of life activity.

Keywords

• time
• individualization
• temporal organization
• time management.