Linguacultural Features of Teaching English for Specific Purposes in Cross-Cultural Interactions

Abstract

Teaching English for specific purposes to non-linguistic students presents some challenges due to several factors. They are determined by the growing demands of the global economy towards the level of professional competence, diversification of the employers ‘demands to the employees and the need to account for the cultural peculiarities of regional economies. The authors present a study of organizing the process of English for specific purposes teaching considering linguacultural features. The authors assess the role of English in the modern world and the global economy. English continues to change the language behaviour of people around the globe and is currently the primary tool for large-scale bilingualism. The article analyses the main linguacultural features of different regional business communities’ representatives. The article outlines the primary courses design requirements: the communicative orientation and integrating the linguacultural features of professional communication. The authors substantiate the need to develop a methodological, theoretical and practical basis for the implementation of the linguacultural component of the course for the university students.